e-Learning at IBM*

            


Details

Case Code : CLBS009
Publication date : 2004
Subject : Business Strategy
Industry : Computer Hardware
Length : 03 Pages
Price : Rs. 50

To download this case click on the button below, and select the case from the list of available cases:

» Business Strategy
Short Case Studies
» Business Strategy Case Studies**
» Case Studies Collection
» ICMR Courseware
» View Detailed Pricing Info

Key words:

just-in-time, retention, conflict resolution, training online, e-learning, learning organization


* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.

 


Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

The caselet explains in detail the concept of ‘e-learning’ – the new mode of employee training adopted by IBM. It discusses in detail how IBM implemented different e-learning programs for different groups of employees, based on their requirements.

Issues:

 » The various methods of employee training, and their advantages and disadvantages
 » The concept of e-learning, and its advantages and disadvantages

Introduction

In 1999, IBM launched the pilot Basic Blue management training program, which was fully deployed in 2000. Basic Blue was an in-house management training program for new managers. It imparted 75 percent of the training online and the remaining 25 percent through the traditional classroom mode. The e-learning part included articles, simulations, job aids and short courses.


The founding principle of Basic Blue was that ‘learning is an extended process, not a one-time event.’ Basic Blue was based on a ‘4-Tier blended learning model’. The first three tiers were delivered online and the fourth tier included one-week long traditional classroom training. The program offered basic skills and knowledge to managers so that they can become effective leaders and people-oriented managers.

The managers were divided into groups of 24 members each. Each group then entered the first tier of the Basic Blue program (without interaction with the other members of the group – learning from information)....

Questions for Discussion:

1. IBM implemented different e-learning programs for its new managers, based on their requirements. Explain in detail how IBM implemented Basic Blue e-learning programs to train managers.

2. IBM claimed to have saved millions of dollars by adopting online training methods. What, according to you are the benefits of training employees through e-learning? How do employers gain from it? Explain.